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Service Design in Practice

STBY is a proud contributor to the book ‘Service Design: Insights from nine practices’, that will be presented on 23rd May 2013 at a conference in Utrecht with leading speakers from industry and...

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The Internet of Things seminar, 4 June in Eindhoven

On the 4th of June, the international seminar ‘Internet of Things’ is being held in Eindhoven at the High Tech Campus on the topic of ‘Smart Cities’, where Bas from STBY will be presenting a talk on...

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STBY in Barcelona, July 2013

For a series of events related to service design and design research, STBY will be in Barcelona this summer. We’ll present a few talks and facilitate workshop. Very much looking forward to it already!...

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Hanne Nusselder

  Hanne joined STBY in march 2013. She’s a final-year student at the University of Applied Sciences in Utrecht, studying Communication and Media Design with a minor in Experience Design. In her...

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Minister Kamp visits the creative industry in Amsterdam

STBY was one of the invited leading creative companies to join the lunch and discussion with Minister Kamp of Economic Affairs on Monday 13th May. Ingrid Wendel, Senior Desdign Researcher at STBY,...

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Service Design Workout #4

Can Service Design contribute to the assessment of administrative dilemmas? On the 19th of June, join us in Utrecht (The Netherlands) along with Geke and Marie from STBY and Marc de Droog from the...

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Don’t you design chairs anymore?

The first issue of the CRISP magazine ‘Don’t you design chairs anymore?’ was launched at the design review session on 24th April 2013. The magazine gives a great overview on issues concerning the...

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Research and method: an international overview from Italy

We’re proud to have STBY mentioned in an article along with other agencies in the lastest issue of the ‘Ottagono’ . The article reflects on how the some of the most prominent international design...

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Working with NS and ProRail to improve train platform information

STBY has recently completed a large scale live test with two major service improvements on the Dutch railway system. NS and Prorail (the main train operator and rail infrastructure company in The...

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Interview in l’Atelier

In answer to Bas’s presentation at the Internet of Things, L’Atelier, a technology and innovation tracking unit, interviewed us about our railway projects. The interview zoomed in to STBY’s latest...

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...

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Manifesto for the creative economy

  Nesta, the independent charity working to promote innovation in the UK, published a ten-point manifesto for the creative economy yesterday, comprising of industries from advertising to video game...

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Service Design by Industrial Designers

On March 21th 2013 a new book was launched by Froukje Sleeswijk Visser. The book is the result of a think tank at the Faculty of Industrial Design Engineering, Delft University of Technology with a...

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The Art, Science (and Magic) of Service Design

In April Geke was one of the panelists at a seminar taking place at the Hub Westminster in London, alongside Alison Prendiville, Ben Reason, Rich Radka, and Joanna Choukeir. The discussion was...

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CRISP Review and Magazine launch

On 24th April, the fourth Design Review of the Dutch national innovation programme CRISP took place in Amsterdam. Halfway the four-year programme, this design review session was focused on sharing...

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Improving train platform info with NS and ProRail

STBY has recently completed a large scale live test with two major service improvements on the Dutch railway system. NS and Prorail (the main train operator and rail infrastructure company in The...

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Studying new behaviours across an ecosystem of devices

As a follow up on our previous work on mobile phone devices, we recently completed an intensive though extremely exciting project on new and changing behaviours of owners of smartphones and devices....

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Video of talk on ‘This is Service Design Thinking’

As we had earlier posted, Geke & Bas were recently in Barcelona for the Barcelona Design Thinking Week. During this, they gave a talk as well as held a presentation based on our contribution for...

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Our work featured on KING site

Our project with the City of Amsterdam is featured on the national online knowledge sharing site for civil servants operated by KING. This is based on our project which looked to help the local...

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GOOD13 – The Great Outdoors of Design

Following on the success of the Great Outdoors of Design conference during the 2011 London Design Festival, STBY and the Reach Network for Global Design Research now organise GOOD13 during Dutch Design...

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